Produce applied Sports Equipment
Research in Engineering Design. Many design industries have design process models specific to their discipline. However, there is no design process model specific to the design of sports equipment. Sports equipment is highly user-centred to improve the sporting performance of an athlete; therefore, it is anticipated that the outcome of this study will have an impact on the design discipline as a whole, as lessons can be learnt from the user-centred nature of sports design. This paper reports on a practical study and followed a rigorous, iterative approach of development and evaluation. The paper presents the development and validation of a sports design process model with the outcome of a sports design process model that is reflective of sports design practice in industry.VIDEO ON THE TOPIC: English Vocabulary Words - Sports Equipment
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- 6 Ways Technology is Impacting the Wide World of Sports
- Sports Equipment and Technology
- Instrumentation of Sports Equipment
- Development and presentation of the first design process model for sports equipment design
- Is the Use of Advanced Materials in Sports Equipment Unethical?
- Sports marketing
- New Materials Spur Innovation in Sporting Goods Manufacturing
6 Ways Technology is Impacting the Wide World of Sports
Sports marketing is a subdivision of marketing which focuses both on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams. It is a service in which the element promoted can be a physical product or a brand name. The goal is to provide the client with strategies to promote sports or to promote some other product, service, business or cause through sports. Sports marketing is also designed to meet the needs and wants of the consumers through exchange processes.
The addition of the four extra elements is called the "sports marketing mix. Sports marketing is an element of sports promotion which involves a wide variety of sectors of the sports industry , including broadcasting , advertising, social media, digital platforms, ticket sales, and community relations.
Sports marketing is divided into three sectors. The second concerns the use of sporting events, sporting teams and individual athletes to promote various products. The third category is the promotion of sports to the public in order to increase participation. In the first case, the promotion is directly related to sports. In the second case, the products can but do not have to be directly related to sports.
Like all business sectors, sports businesses also rely on market segmentation to effectively market themselves. Attributes such as loyalty can be recognized through the contracts players and athletes sign with sports companies, in which they get paid to wear or use their products in each game or sporting event. By doing so, the players and athletes and also their fans develop a loyalty for the products for a longer time. With such an array of differences of sports fans, different types and levels of sports are found across the globe.
For example, in many countries cricket and football are extremely popular. In the United States American, football, baseball, and basketball are most favored,  while college sports are also preferred.
There are seven product attributes that differentiate mainstream sports from non-mainstream sports: accessibility, popularity, uniqueness, affordability, star power, player skill, and player similarity. Accessibility, affordability, and similarity are strongly related to niche sports while popularity, player skill as well as accessibility are strongly related to mainstream sports. Affordability also is a distinguishing factor among fans, as less-identified fans place greater importance on price.
This is also seen in media as nationally televised sporting events often promote specific players leading up to games. Fans also hold different expectations of different sport types and levels of sports. This is essential for sport marketers to understand. For example, fans attending a minor league baseball game will compare their experience to previous games attended at minor league baseball games, or even other minor league sports if they have little experience with minor league baseball.
They will not, however, compare a minor league baseball experience to an NFL game as they understand the two experiences will be very different. Sports differentiation is also important concerning sponsorship.
Companies who sponsor niche sports place the most importance on attributes including cost effectiveness, spectator demographics, and the company fit with the sports image.
Also, with niche sports shown to attract a different type of consumer,  these companies desire to increase their public awareness within a specific target market.
The benefits of sports marketing are wide-ranging. Stakeholders involved in sports include leagues, teams, athletes, and fans as well as cities and countries hosting sporting events. The media and businesses who promote their products and services through sports also receive benefits.
Direct benefits to leagues, teams, and athletes include revenue from tickets, media rights, and sponsorships. Cities and countries also receive revenue from taxes, and all of the stakeholders gain from the exposure provided through sports. With millennials switching to new platforms to access sport, the role of traditional media and sports marketing is changing. Outmoded inflexible contracts can leave little budget for the all-important activation, and with fans choosing rival unofficial channels for gossip and insider information, the rewards can be hard won.
New and accessible ways to view sports, from mobile to social to VR, means there is less incentive for fans to attend events in person, while more expectation is placed on sports stars to pull off an authentic natural voice for their brands. Mostly this kind of strategy is used as a way to promote, display or exhibit different things, such as a sports team, a sport association among others.
They are not title but technical sponsors, but these runs are popular and are not to be missed events for these brands, which create specific advertising campaigns to one of the few competitions that brings together professionals and amateurs under the same chrono. The Super Bowl is an example of this concept because it is a massive sports event organized by a sport association, the NFL, which looks to promote the event, the sport, and as well the different football teams.
The event is promoted through local and national media, and has also spread internationally. For example, in Mexico the NFL signed a contract with Cinemex , a Mexican movie theater chain, for the right to transmit its games in movie theaters. This displays the potential of sporting leagues and teams to promote not just the event, but the league and teams involved to a worldwide audience.
First, the use of marketing and promotion can be carried out through the sport or through the sports club. In the first case, the use of marketing is under responsibility of the different sporting associations, while in the second case, the responsibility falls on the different sports clubs.
One of the oldest examples of the marketing of products through sports is Slazenger's supplying of the official ball of Wimbledon . Sponsorship of teams is found throughout sports. Some of the most visible examples are found in the MLS as company names and logos are featured on team jerseys. For example, Alaska Airlines is the official jersey sponsor of the Portland Timbers while Valspar is the official sponsor of the Chicago Fire.
These are examples of sponsorships of companies that are not related to sports. Turkish Airlines established a sports marketing strategy involving high-profile sports teams, players, and sport associations including Manchester United, FC Barcelona, the Euroleague basketball competition, NBA player Kobe Bryant, the Turkey national football team, and tennis player Caroline Wozniacki.
Another example of sports marketing through sponsorships of teams is the apparel contracts seen throughout sports. These are examples of sports marketing because as it is defined, sports marketing is a marketing strategy in which companies related to sports products or services promote their trademark through design, production or other resources.
In this case apparel companies Nike, Under Armour, and Adidas, which are all completely related to sports, design the uniforms of these teams and in this way, promote their trademarks every time there is an event. Stephen Curry is speculated to receive even more money than Durant from his contract with Under Armour. Many athletes maintain contracts with a variety of companies; some of them are related to sports and others that are not.
Another example of marketing through sports is the strategy used by Gillette to promote its personal hygiene products through representative figures of each sport on television during broadcast sports events. In the commercial these celebrities appear using the products of the company. This is done in order to promote these products to the fans of these celebrities and inspire them to use these products.
It is a clear example of this concept, because the company using this marketing strategy is not related to sports at all, but through important sports personalities, its products are exposed to a larger target audience. Nike and Gatorade also hold sponsorship agreements with top athletes.
Grassroots sports marketing is a part of the field of marketing known as social marketing. This refers to marketing something that is of benefit to the public, and is normally done by government or charities rather than private sector organizations. It is normally done with a much smaller budget than marketing of sports teams and event or marketing of products through sports as it does not bring any direct financial benefit. Although this marketing normally drives people to clubs where they will pay to play sports, it still needs to be subsidized in order to be run.
The money therefore comes from local councils with a remit to increase participation or from public health sector which wants to decrease the cost of healthcare. Examples of the promotion of sports to increase participation is the United States Golf Association's initiatives to increase golf participation  as well as MLB's One Baseball campaign, which attempts to unify baseball organizations at all levels with the overarching goal of increasing youth participation and consequently creating new fans.
Relationship marketing relates to customer retention and building long term successful relationship between a business and its customers by maximizing customer satisfaction. By doing so, sport businesses are able to maintain and enhance their fan base easily than through the more commonly used short-term transactions such as merchandise and ticket sales. Used as a global communication and interaction channel, social media has changed the conventional business customer relationship dynamics.
Businesses have also made it an integral part of their communication mix. It allows sports businesses to keep their customers updated on the latest news and information as well as interact with them on an individual basis.
In terms of marketing, this can also be seen as a form of competitive advantage. They are able to interact the way they want, in the way they wish, using the medium they like most.
This gives sports businesses additional edge in terms of marketing. Effective utilization of social media enables sports brands to provide their customers with the best possible experience and expand their marketing capabilities. The benefits of social media are for both sides.
Apart from sports businesses benefiting from the use of social media in the context of relationship management and marketing, customers also get to experience the same level of benefits.
The constant interaction between sport businesses and their customers allows organisations to know and learn about each individual customer on a deeper level.
As a result of this, customers feel more valued and this leads to higher customer loyalty. By doing so, sport businesses strengthen the level of engagement and connection between the organisation and the customer,  and this reinforces the importance that customers hold in the brand building process.
Professional leagues, teams, and athletes have started using social media as a part of their marketing strategies during the recent years. The most popular social media platforms are Facebook and Twitter, but athletes and teams are also using sites including Instagram and Snapchat for marketing. For example, for a brand like Babolat , having a world icon like Rafael Nadal as its top brand representative is priceless.
There is no better way to stand up to your competition than by having the best on your side. You must also know how to do it because not everything works in marketing.
This is why knowing how to use social media is fundamentally important. Baylor Bold Rewards Program: When fans decide to "Like" or "Follow" Baylor athletics on either Twitter or Facebook, they are given day-to-day updates on their favorite teams.
From a marketing aspect, the Baylor athletics page on Facebook and Twitter keeps track of fans who have "tweeted" or "commented" on certain links, posts, or tweets. There is an incentive for these fans to post and tweet because at the end of each year, the top three posting or tweeting fans are selected to receive grand prizes including free jerseys and merchandise to season tickets. Michigan Presale Incentive: Michigan used a very clever way to increase the total amount of "likes" or "followers" for their Facebook and Twitter Pages in order to find higher recognition.
In order to have the opportunity to apply for pre-sale tickets for their Michigan football games, at the largest football arena in the nation 'The Big House,' fans are required to "follow" or "like" their page on Facebook or Twitter. This allows them to be able to purchase pre-sale tickets for any game that they desire, making this method of marketing a great tool for gaining awareness for their team and many other things. The hunt involved 45 world series commemorative bats, scattered all over the city of St.
Louis, Missouri. The Louisville Slugger Twitter page posted "tweets" that hinted at where the bats were located within the city. The fan or participants used their mobile phones in order to remain up to date on the specific "tweets" referring to the hunt. If a fan or participant found one of the several bats, the participant was told that they were to be kept by the seeker. The reason this company held a scavenger hunt was to find recognition and to increase their number of followers on Twitter.
The Cleveland Browns also displayed sponsorship integration in their tweets recapping touchdown drives, sponsored by Cooper Tires.
Sports Equipment and Technology
The aim of Comprehensive Applied Sport Psychology CASP is to challenge our field to look beyond its current status and propel applied sport psychology and mental training forward and outward with a broad and multi-layered examination of everything psychological, emotionally, and socially that the athletic community contends with in pursuit of athletic success and that sport psychologists and mental trainers do in their professional capacities. Comprehensive Applied Sport Psychology is the first professional book aimed at offering a truly expansive and deep exploration of just about everything that applied sport psychologists, consultants and mental trainers do in their work. CASP plumbs the depths of the athletic mind including attitudes, psychological and emotional obstacles, mental "muscles" and mental "tools," quality of sport training, the health and well-being of athletes, and other areas that are essential to athletic success. This new volume examines not only the many ways that consultants impact athletes, but also explores their work with coaches, teams, parents, and interdisciplinary groups such as sports medicine team and sports management. The book is grounded in both the latest theory and research, thus making it a valuable part of graduate training in applied sport psychology, as well as a practical resource for consultants who work directly with athletes, coaches, teams, and parents.
Foundational principles of kinetics, kinematics, and sports technique are clearly presented and then explored through a variety of applied scenarios. This latest edition builds on the success of the previous editions formerly titled Sport Mechanics for Coaches , and offers much new material:. To make the text applicable for teaching, it also includes a full ancillary package including an instructor guide with a sample syllabus, suggested learning activities, and lecture aids; a test package approximately 20 questions per chapter; and a presentation package plus image bank with ready-made presentations that instructors can use as is or modify to suit their needs. Part I, which houses the first 10 chapters or 10 weeks, focuses on the fundamentals of sport mechanics.
Instrumentation of Sports Equipment
Sports marketing is a subdivision of marketing which focuses both on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams. It is a service in which the element promoted can be a physical product or a brand name. The goal is to provide the client with strategies to promote sports or to promote some other product, service, business or cause through sports. Sports marketing is also designed to meet the needs and wants of the consumers through exchange processes. The addition of the four extra elements is called the "sports marketing mix. Sports marketing is an element of sports promotion which involves a wide variety of sectors of the sports industry , including broadcasting , advertising, social media, digital platforms, ticket sales, and community relations. Sports marketing is divided into three sectors.
Development and presentation of the first design process model for sports equipment design
The aim of Comprehensive Applied Sport Psychology CASP is to challenge our field to look beyond its current status and propel applied sport psychology and mental training forward and outward with a broad and multi-layered examination of everything psychological, emotionally, and socially that the athletic community contends with in pursuit of athletic success and that sport psychologists and mental trainers do in their professional capacities. Comprehensive Applied Sport Psychology is the first professional book aimed at offering a truly expansive and deep exploration of just about everything that applied sport psychologists, consultants and mental trainers do in their work. CASP plumbs the depths of the athletic mind including attitudes, psychological and emotional obstacles, mental "muscles" and mental "tools," quality of sport training, the health and well-being of athletes, and other areas that are essential to athletic success. This new volume examines not only the many ways that consultants impact athletes, but also explores their work with coaches, teams, parents, and interdisciplinary groups such as sports medicine team and sports management.
NCBI Bookshelf. This chapter addresses the portion of the committee's statement of task concerning the effectiveness of protection devices and equipment and sports regulations for the prevention of concussions. The chapter begins with an overview of research on the effectiveness of protective equipment for the prevention and mitigation of sports-related concussions in youth.
Is the Use of Advanced Materials in Sports Equipment Unethical?
By: Vince Jun 5, AM. He meets Peter Brand played by Jonah Hill , a young Yale economics graduate with radical ideas about baseball. He loves player data and wants to use it to help Beane assemble a team.SEE VIDEO BY TOPIC: SPORTS EQUIPMENT STORAGE ROOM MAKEOVER PT 1 - DECLUTTER
In this Olympic year it is appropriate to consider the roles that sport play in our societies. I have been asked to address the topic of the application of technology to sports equipment. This is difficult to do in 30 minutes but I will attempt to provide an overview of how technology is changing the nature of sport. The discussion of the application of technology in the world of sport can be done in two broad areas:. When looking at how technology can enhance social inclusion and to expand the base of participation in sport throughout society, it is the second case that is most significant. First, however, I will provide an overview of technology in sport specific applications.
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New Materials Spur Innovation in Sporting Goods Manufacturing
Jenkins has researched and published widely in the field of polymer science and has edited three books on the use of polymers in sport and biomaterials. Account Options Sign in. My library Help Advanced Book Search. Materials in Sports Equipment , Volume 1.
It turns out this is true even in the domain of exercise and sport. In other words — the clothing you choose influences your performance on the sports field and in the gym. Why not just slip into a worn out cotton t-shirt and beat up shorts? You're about to find out how choosing the right athletic apparel improves your performance at sport and exercise.
Ski manufacturers rely heavily on the latest innovations in lightweight materials. Photo courtesy Fischer Sports GmbH. Fishing lures, ping-pong paddles and other plastic sporting goods are assembled with ultrasonic welding equipment. Photo courtesy Branson Ultrasonics.
Тоже неподвижная, она стояла у дверей шифровалки. Стратмор посмотрел на ее залитое слезами лицо, и ему показалось, что вся она засветилась в сиянии дневного света. Ангел, подумал. Ему захотелось увидеть ее глаза, он надеялся найти в них избавление.
Но в них была только смерть. Смерть ее веры в .
- Она улыбнулась и села напротив шефа. Стратмор был крупным кряжистым мужчиной, чье невыразительное лицо скрывало присущие ему решительность, настойчивость и неизменное стремление к совершенству. Серые глаза светились уверенностью, с которой сочеталась профессиональная скрытность, но сегодня в них проглядывали беспокойство и нерешительность. - У вас испуганный вид, - сказала Сьюзан.